Last Updated: October 28, 2026
Vela Sailing Supply ("Vela Sailing Supply," "we," "us," or "our") operates https://velasailingsupply.com (the "Site") and its online store. This Privacy Policy describes the personal information we collect, how we use and disclose it, how we protect it, and the rights and choices available to you.
This policy applies to the Site, our online store, and communications with our customer service team by email, phone, contact forms, and text message (SMS).
Information We Collect
Information You Provide to Us
- Contact and account information: Your name, email address, telephone number, shipping and billing addresses, and account information.
- Order information: Products purchased, order history, shipping preferences, and details relating to returns or exchanges.
- Payment information: Payments are processed by our e-commerce platform and payment processors. We do not store full payment card numbers on our own systems.
- Communications: Information you provide when you contact us by email, telephone, contact form, or SMS, including details about your boat, equipment, orders, or support requests.
- Communication preferences: Your email and SMS communication preferences, including applicable consent and opt-out records.
Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect information such as your IP address, browser and device type, operating system, approximate location inferred from your IP address, referring website, pages and products viewed, shopping cart activity, and visit dates and times. Cookies and similar technologies may be used as explained below.
Information from Third Parties
We may receive information from payment processors (such as payment confirmations and fraud screening results), shipping carriers (such as delivery updates), and analytics or advertising providers (such as information about how visitors find the Site).
We do not intentionally request sensitive personal information, such as health information, racial or ethnic origin, religious beliefs, sexual orientation, citizenship or immigration status, genetic or biometric data, or precise geolocation, through our general shopping and customer service channels.
How We Use Your Information
We use personal information to:
- Process and fulfill orders, arrange shipping and delivery, and handle returns and exchanges.
- Provide customer service and answer questions about products, sizing, rigging, and compatibility.
- Send order-related and other transactional communications through appropriate channels, including SMS when the required consent has been obtained.
- Send marketing emails or, if separately offered, promotional SMS only when the appropriate consent has been obtained. The customer support SMS program described below is not a marketing program.
- Operate, maintain, personalize, and improve the Site and our products and services.
- Understand how visitors use the Site and assess advertising performance.
- Display relevant advertising as described in "Cookies, Analytics, and Advertising."
- Detect and prevent fraud and protect our customers, the Site, and our business.
- Comply with legal, tax, and accounting obligations and enforce our policies and agreements.
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their own direct marketing purposes. We may disclose personal information in the following circumstances:
- Service providers: To companies providing services on our behalf, including Shopify, payment processors, shipping and fulfillment providers, email and SMS delivery providers, customer service tools, and analytics, advertising, and security providers. They are authorized to process information only as needed to provide their services to us, subject to applicable agreements and law.
- Suppliers and manufacturers: When necessary to fulfill an order, arrange delivery, or process a warranty request, and only to the extent needed for that purpose.
- Legal and safety purposes: When required by applicable law or legal process, or when reasonably necessary to protect our rights, property, customers, or others.
- Business transactions: In connection with a merger, acquisition, reorganization, or sale of all or part of our business, subject to applicable legal requirements.
- With your direction or consent: When you request or authorize a disclosure.
No mobile opt-in or text message consent will be shared with third parties or affiliates. We do not sell, rent, or trade SMS consent records. Messaging service providers acting on our behalf may process the limited technical information needed to deliver messages, handle replies, and manage opt-outs; they are not authorized to use this information for their own marketing or promotional purposes.
Our online store is hosted by Shopify, which processes information to provide and improve e-commerce services. More information about Shopify's privacy practices is available at https://www.shopify.com/legal/privacy and https://privacy.shopify.com/en.
Privacy Policy for SMS Communications
This section describes how Vela Sailing Supply collects, uses, and protects information associated with our SMS customer service communications.
What Information We Collect
When you communicate with us by SMS, we may collect your mobile number, your name if provided, the content of messages, the date and time of messages, and any applicable consent, opt-in, or opt-out status.
How We Use SMS Information
We use SMS-related information to respond to customer inquiries, provide assistance with products and orders, follow up on support requests, and, when separately authorized, send order-related information such as shipping updates. We also use this information to maintain records of communications and manage consent and opt-out requests.
Our customer service SMS program is for conversational customer support and authorized order-related communications; it is not used to send promotional or marketing messages. Any separate promotional SMS program would require its own appropriate consent.
SMS Consent
You may initiate a customer service conversation by texting Vela Sailing Supply first. In that case, we may reply to your inquiry and continue the related conversation. For business-initiated SMS notifications, we obtain the consent required for the applicable type of message.
Where we offer SMS enrollment through a web form, the SMS consent option must be voluntary, not preselected, and accompanied by the applicable disclosures and a link to this Privacy Policy. Merely providing a phone number at checkout or on a general form does not, by itself, constitute consent to receive SMS messages.
Consent to receive SMS messages is not a condition of purchase. We maintain consent and opt-out records as appropriate for our messaging activities.
How to Opt Out or Get Help
You may stop SMS communications at any time by replying STOP to a message from us. You will receive a confirmation of your opt-out where supported by the messaging service, and we will not send further SMS messages through that program unless you subsequently provide valid consent to resume, such as by replying START where supported.
For assistance, reply HELP or contact us at info@velasailingsupply.com.
SMS Terms of Service
By requesting or consenting to customer service SMS communications from Vela Sailing Supply, you agree to receive text messages relating to your inquiry, customer support, or authorized order updates.
- Message frequency varies depending on your request and the nature of the communication.
- Message and data rates may apply.
- Reply STOP to opt out.
- Reply HELP for assistance, or contact info@velasailingsupply.com.
- Consent to SMS messaging is not a condition of purchase.
- Wireless carriers are not liable for delayed or undelivered messages.
- See this Privacy Policy and the SMS terms on this page at https://velasailingsupply.com/pages/privacy-policy.
Cookies, Analytics, and Advertising
We and our service providers use cookies, pixels, and similar technologies to operate the Site and shopping cart, remember preferences, analyze Site traffic, and measure or improve advertising. Depending on the services enabled on the Site, these technologies may involve providers such as Google Analytics or Google Ads. Some providers may collect information about your activities across websites over time.
Targeted advertising. We may use information about your activity on the Site to present relevant advertisements on other websites or platforms. Depending on applicable state privacy law, this may constitute "targeted advertising" or "sharing" of personal information. Where applicable, you may request to opt out by contacting us using the details below or by using privacy preference or data-sharing opt-out tools made available on the Site. You may also adjust browser cookie settings and use tools such as Google's Ads Settings (https://adssettings.google.com), the Digital Advertising Alliance opt-out tool (https://optout.aboutads.info), or the Network Advertising Initiative opt-out tool (https://optout.networkadvertising.org) to manage certain advertising preferences. These controls may not cover all forms of processing or replace a formal privacy rights request.
Blocking cookies may prevent some features of the Site from working correctly.
Do Not Track and Global Privacy Control. Because there is no uniform industry standard for browser "Do Not Track" signals, the Site does not currently respond to those signals. Where required by applicable law, we honor recognized universal opt-out preference signals, such as Global Privacy Control, for covered processing activities.
Your Privacy Rights
Depending on where you live and applicable law, you may have the right to:
- Confirm whether we process your personal information and request access to it.
- Correct inaccurate personal information.
- Request deletion of personal information, subject to applicable exceptions.
- Obtain a portable copy of certain personal information.
- Opt out of targeted advertising, the sale of personal information, or certain types of profiling, where those rights apply.
- Object to or restrict certain processing, or withdraw consent where processing is based on consent, where applicable.
How to submit a request. Email info@velasailingsupply.com with the subject line "Privacy Request," or call us at the number listed under "Contact Us." We may ask you to verify your identity before processing a request. Where permitted by law, an authorized agent may submit a request on your behalf.
We respond to privacy requests within the periods required by applicable law. For requests covered by the Texas Data Privacy and Security Act, we generally respond within 45 days and may extend that period once by up to an additional 45 days when permitted, with appropriate notice. We do not discriminate against individuals for exercising applicable privacy rights.
Appeals. If we decline a request and applicable law gives you a right to appeal, email info@velasailingsupply.com with the subject line "Privacy Appeal." For appeals covered by Texas law, we respond within 60 days. If your appeal is denied, we will provide information about further steps available under applicable law, including contacting the Texas Attorney General where appropriate.
Email and SMS preferences. You can unsubscribe from marketing emails using the unsubscribe link included in those messages. To stop SMS messages, reply STOP. Opting out of SMS does not prevent us from sending necessary non-SMS transactional messages (such as order-related emails) where permitted by law.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer support, dispute resolution, and compliance with legal, tax, and accounting obligations. We may retain SMS and email opt-out records as needed to honor communication preferences and meet compliance requirements.
How We Protect Your Information
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, or misuse. The Site uses encryption in transit through SSL/TLS. Payment information is handled by our e-commerce platform and payment processors. No method of data transmission or storage is completely secure, and we cannot guarantee absolute security.
Children's Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can review and, where appropriate, delete it.
International Visitors
Vela Sailing Supply is based in the United States. Personal information may be processed in the United States or in other locations where our service providers operate. Privacy and data protection laws may differ from those in your country. Where applicable, we use legally recognized safeguards for international transfers.
Links to Other Websites
The Site may contain links to websites or services operated by third parties, including manufacturers or partners. We are not responsible for their privacy practices and encourage you to review their notices.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will post the updated policy on this page and revise the "Last Updated" date. Where required, we will provide additional notice of material changes.
Contact Us
For questions about this Privacy Policy, our privacy practices, or a privacy rights request, contact:
Vela Sailing Supply, Inc.
1830 East Interstate 30 Highway, Suite 300
Rockwall, TX 75087, United States
Email: info@velasailingsupply.com
Phone: +1 877-240-8352